Using a Mediation Test to Determine the Causes and Effects of Vietnamese City-Based Consumer Patriotism
This study developed the measurement model of consumer patriotism, proposed by Ngoc and Trong (2018), in the context of Vietnamese city-based consumers.In addition to testing the CHROMIC ACTIVE 200 stability of the measurement model for consumer patriotism, the study focused on investigating the role of cause and effect in consumer patriotism, usin